What Things Cost in Morocco's Souks
How Pricing Works in the Souks
Outside of fixed-price government craft shops and supermarkets, almost nothing in Morocco has a set price. The opening quote a vendor gives is a starting point inflated for tourists, frequently two to four times what the seller will actually accept.
Because there is no fixed sticker price, the only reliable way to gauge value is to ask several vendors for the same item and to visit a fixed-price craft complex like the Ensemble Artisanal first. Prices in this guide are approximate fair targets after bargaining, in Moroccan dirham (MAD).
Leather Goods Prices
Leather is one of Morocco's best-value buys. Babouche slippers typically settle around 100 to 300 dirham depending on quality and decoration. A simple leather handbag might run 300 to 800 dirham, while a good leather jacket can range from 800 to 2,500 dirham.
Unstuffed leather poufs are popular because they pack flat; expect roughly 200 to 500 dirham each. Always check stitching quality and verify it is genuine leather, which justifies a higher price than synthetic look-alikes.
Rugs and Textiles
Carpets are the highest-value and most variable category. A small handwoven kilim might start around 500 to 1,000 dirham, while a large genuine beni ourain wool rug can run several thousand dirham or more, justified by months of hand-weaving.
Cactus-silk (sabra) scarves often settle around 50 to 150 dirham, and wool blankets from Chefchaouen around 200 to 600 dirham. With rugs, quality depends on knot density, material and whether it is hand- or machine-made, so inspect carefully.
Lamps, Ceramics and Metalwork
A small pierced-metal or colored-glass lantern typically settles around 150 to 400 dirham, with large statement pieces running higher. Brass trays and teapots vary widely with size and craftsmanship, often 150 to 600 dirham.
Hand-painted ceramic bowls and plates often run 50 to 200 dirham each, while a decorative tagine might be 100 to 300 dirham. Larger zellige-topped tables and fountains cost considerably more and usually need shipping.
Argan Oil, Spices and Cosmetics
Pure culinary or cosmetic argan oil is a signature buy; expect roughly 100 to 250 dirham for a 100ml bottle of genuine oil. Be wary of suspiciously cheap argan oil, which is often diluted. Cooperative shops offer the most reliable purity.
Spices like saffron command premium prices and are sometimes adulterated, so buy from reputable sellers. Common spice blends, ras el hanout and natural cosmetics such as rhassoul clay and black soap are inexpensive, often under 50 dirham.
Bargaining Strategy and Payment
A practical rule is to open at about a third of the asking price and aim to settle around half to two-thirds. Stay good-humored, buy multiple items together for a better unit price, and be willing to walk away, which often unlocks the real price.
Carry cash in small denominations, as most stalls do not take cards and struggle with large notes. Larger shops may accept cards, sometimes with a surcharge. Keep receipts for higher-value items in case customs asks at home.
| Item | Typical fair range (MAD) | Notes |
|---|---|---|
| Leather babouche slippers | 100-300 | Check stitching |
| Small metal/glass lantern | 150-400 | Larger costs more |
| Handwoven wool rug | 1,000+ | Varies by size and knots |
| Argan oil (100ml) | 100-250 | Buy genuine from co-ops |
| Decorative tagine | 100-300 | Display only, not for cooking |
Approximate fair prices after bargaining (Moroccan dirham)
FAQ
How much should I bargain off the asking price?
Opening quotes are often inflated two to four times. Start your counter at around a third of the asking price and aim to settle near half to two-thirds. Comparing several stalls first helps you judge a fair target.
What currency should I use in the souks?
Use Moroccan dirham in cash, ideally in small denominations since vendors rarely have change for large notes. Most stalls are cash only; larger craft shops may take cards, sometimes adding a surcharge.
Is argan oil cheaper in Morocco?
Yes, genuine argan oil is far cheaper at the source, but quality varies and cheap oil is often diluted. Buy from women's cooperatives or reputable shops, expecting roughly 100 to 250 dirham for a real 100ml bottle.
Loved this? Useful? React below — your feedback helps other readers.